Gunjan Salon Guru
Armed with a Diploma in Rhetoric Writing from Harvard University she has fulfilled her dream of writing a series of books on salon management. With her books, she hopes to spread an understanding that beauty salons are not just an industry of facial treatments, hair cut or make up…it goes deeper and encompasses much more than that!
As Vice President of the Chamber of Trade Industry, Vice President of Women Empowerment in the Global Chamber of Consumer Rights, and Lecturer at the University of Delhi, Gunjann's reach extends far beyond salons.
She has also served for almost a year as the India Business and Technical Head at Naturals Beauty Academy and has authored almost all the books of Naturals Beauty Academy. Her skill at designing the Curriculum for Naturals and introducing the academies with new technologies every month made such a lasting impression, that when she visited College of Coimbatore, they offered her a position as Board Member for Education. Gunjann has also designed few self-beauty courses on the online platform of IIT MADRAS. She has spent a year as the COO of Naturals Skill Development and Training Centre (NSTC) India where she planned and executed many projects including with the Governments of Tamil Nadu and Karnataka as also designed many SOPs for more than 800 plus Salons.
She holds a World Record for makeup by performing 345 makeups in just a span of 2 hours, with her small team.
Gunjann is also a “Serial Salon Opener” and holds a record for opening 50 Franchisee centres in a short span of one year for her own brand “Bharti Taneja's Alps Salon & Academy”. She is also well versed in Developing Skin & Hair Care Products with many years of experience in the laboratory as well as her production factory in Delhi, where she manufactures these products for various third-party companies as well. Besides making excellent food at home she also formulates a wide range of more than 150 kinds of Skin and Hair Care Products as a part of her menu
Being amongst India's top trainers in product & skill knowledge in the beauty industry. She has conducted numerous workshops and training programs for popular brands such as Dabur, The Body Shop, Amway, etc. She believes in learning a new skill every year and thus holds more than 25 certificates in various skills related to beauty and hair treatment.
She has served as a guest faculty at several institutes for over two decades, imparting knowledge on various topics related to the beauty industry. She visits as a Guest Lecturer at Delhi University for Salon Management and Retail Marketing. She is also actively involved in designing the Curriculum Framework for various Vocational Courses in beauty & salon management in Polytechnics.
As a Permanent Makeup Expert, she has worked with Bollywood Celebrities, Super Models, Prominent Beauty Brands and virtually the who's who of society. With over 26 years of experience in amalgamating salon & education, Gunjann is also a Celebrity Trainer, Columnist as well as a Permanent Makeup Expert with many Cancer Foundation NGOs.
Gunjann is a popular columnist for several magazines, dailies & online portals. Her popular beauty shows on Television & Radio have won her a legion of fans. Her contribution to the beauty industry as an educationist has been phenomenal. She has represented India in the Commonwealth Asia Makeup Competition as well as make up jury for many events including those of B&WSSC. She has been a Guest Speaker in Salon Management Congress each year and spoken on various topics concerning Salon Management and Franchising in the Beauty Industry.
Her mantra,
“Money in my pocket, Knowledge in my mind, Kindness in my heart, Confidence on my face and Responsibilities in my soul, all these make me who I am!”,
keeps her grounded despite all her achievements!
Gunjan has always been an active participant in designing the course content of various polytechnics all over India for more than a decade. So, when the government launched their first undergraduate degree course in BA Aesthetics, she was the first choice of the people who would train the upcoming generations in "Salon Management" and also "Retail Marketing.
Your Future Endeavors
SALON MANAGEMENT GUIDE TO DOUBLE YOUR PROFIT
About the Book: Each walk-in client is looking for good service within their budget — and almost every salon offers that. But what this book aims to cover is the extra X-factor that silently turns a client into your forever client!
Post my two books on Salon Management and Salon Retail Management, this volume dives deeper into high-level strategies — including advanced marketing techniques, upscale service offerings, dynamic pricing models, staff productivity optimization, and leveraging technology for business growth.
It is designed for salon owners and professionals who are ready to elevate their business and significantly enhance their bottom line. Whether you’re looking to expand your brand, increase client retention, or explore new revenue streams — this book provides the expert insights and actionable steps you need to thrive in a competitive market.
Every chapter will guide you to balance the commercial side of making profits every day — directly or indirectly. That’s why the book covers important topics like Client and Staff Retention, Vendor Relationship Management, Smart Marketing, and even Franchising.
It also touches upon how easily you can handle an unsatisfied client and make use of Mystery Shopping for internal auditing. And yes, I have added two very important chapters — one on Artificial Intelligence for The New You, and another on Analysing Your Growth at every step.
I promise, once you read, understand, and follow this approach, you’ll not only witness a positive environment but also enjoy profitable results — every single day.
And the best part? It’s available in both English and Hindi.
What more could you have asked for!!
Happy reading! And for sure… Happy Sales!
SALON MANAGEMENT GUIDE TO DOUBLE YOUR PROFIT
किताब के बारे में: "अतिथि देवो भव:" का मतलब है — मेहमान को भगवान की तरह मानो। ठीक यही बात आपके बिज़नेस पर भी लागू होती है।
सोचिए, अगर इसे कहें — "क्लाइंट देवो भव" — मतलब, क्लाइंट को भगवान की तरह सेवा दो। अगर ये सोच आपके सिस्टम में बस जाए, तो हर आने वाले क्लाइं के साथ आपका व्यवहार बदल जाएगा।
अब आप सोचेंगे, "अरे भई, वो भगवान नहीं है, गुञ्जन!" पर यकीन मानिए, मैं आपको एक मिनट में साबित कर सकती हूँ कि वो क्यों भगवान जैसी ही हैं। आपके स्थानीय इलाके में कम से कम 10 सैलून होंगे, सबमें ट्रेन स्टाफ, अच्छे ऑफर्स — फिर भी वो आपके सैलून में आई।
ये आपकी स्किल और नॉलेज की परीक्षा है — एक तरह से दिव्य परीक्षा। अगर आपने उसे अपने हुनर और समझ से खुश किया, तो वो आपको धन लक्ष्मी के रूप में आशीर्वाद देकर जाती है — सिर्फ आपको ही नहीं, बल्कि उन सबको फायदा होता है जो आप पर निर्भर हैं।
अब सोचिए, अगर वो साथ वाले सैलून में चली जाती तो? आपका दिन वैसा होता क्या? शायद नहीं। मेरी परफॉर्मेंस का राज हमेशा यही सोच रही — "क्लाइंट देवो भव". और ये सोच कभी फेल नहीं हुई। हां, कभी-कभी मुश्किल क्लाइंट भी आते हैं — कुछ ऐसे भी जो पसंद न आएं। लेकिन भगवान को खुश करना भी तो आसान नहीं होता ना? और वो हर बार मनोकामना भी पूरी नहीं करते!
अब दो मिनट का ब्रेक लें, किताब बंद करें और सोचिए —एक ऐसा सैलून जिसमें अच्छी खुशबू हो, पॉजिटिव माहौल हो, इज्ज़त से बात हो, हर छोटी बात का ध्यान रखा जाए — क्या आप बार-बार वहां जाना नहीं चाहेंगे?
अब वैसा ही माहौल अपने सैलून में बनाइए — क्लाइंट दोबारा कहीं और नहीं जाएगा। हर कोई बजट में अच्छा सर्विस चाहता है — और हर सैलून वही दे रहा है।
लेकिन इस किताब में हम बात करते हैं उस X फैक्टर की, जो बिना बोले क्लाइंट को आपका बना देता है — हमेशा के लिए। पहली दो किताबें बुनियादी जानकारी पर थीं — ये किताब एडवांस लेवल की मार्केटिंग, हाई-एंड सर्विस, डायनामिक प्राइसिंग, स्टाफ की प्रोडक्टिविटी बढ़ाने और टेक्नोलॉजी के स्मार्ट यूज़ की बात करती है।
ये उन सैलून मालिकों और प्रोफेशनल्स के लिए है जो अब अगला कदम लेना चाहते हैं — ब्रांड को बड़ा बनाना हो, क्लाइंट को रिटेन करना हो, या नया मुनाफा ढूंढना हो — हर चैप्टर आपको ऐसे टूल देगा जो आपको इस इंडस्ट्री में एक नया मुकाम देगा।
हमने इसमें क्लाइंट और स्टाफ रिटेंशन, वेंडर मैनेजमेंट, स्मार्ट मार्केटिंग, फ्रेंचाइजिंग, नाराज़ क्लाइंट को हैंडल करना, मिस्ट्री ऑडिट्स, और Artificial Intelligence (कृत्रिम बुद्धिमत्ता) व Growth Analysis (बिज़नेस ग्रोथ का मूल्यांकन) जैसे आज के ज़रूरी विषयों को शामिल किया है।
मैं वादा करती हूँ — अगर आप इस सोच को समझें और अपनाएं, तो सिर्फ माहौल नहीं बदलेगा — रोज़ के नतीजे भी मुनाफे वाले होंगे।
पढ़ने का आनंद लें— और आपकी सेल भी बढ़े और कमाई भी"!!!
STEP BY STEP SALON RETAIL MANAGEMENT
About the Book: Embark on a transformative journey with Gunjann Taneja through "Empowering Beauty." A true maverick in the Indian beauty industry, Gunjann's influential career spans decades, solidifying her as a revered figure in Salon Retail Management.
Gunjann's workshops have ignited a revolution, empowering premier Indian beauty brands and driving sweeping changes across the industry. Her ceaseless pursuit of knowledge is evident through her 20+ certifications from industry luminaries.
As Vice President of the Chamber of Trade Industry, Vice President of Women Empowerment in the Global Chamber of Consumer Rights, and Lecturer at the University of Delhi, Gunjann's reach extends far beyond salons. Heading the Bharti Taneja Alps Beauty Group, she oversees a conglomerate of salons, clinics, academies, NGOs, and beauty product lines, coupled with
innovative concepts like mystery shopping.
A maestro of permanent makeup and a seasoned columnist, Gunjann's entrepreneurial prowess is evident as she orchestrated the launch of 50 salons in just two years under her brand. Her innovation is underscored by a recent Diploma in Rhetoric Writing from Harvard University. Influencer, mentor, and innovator - Gunjann Taneja's multifaceted profile encapsulates her unwavering commitment to reshape the beauty industry and define the future of Salon Retail Management. "Empowering Beauty" unveils the saga of her indelible impact.
STEP BY STEP GUIDE FOR SALON MANAGEMENT
About the Book: Whether you are planning to open a salon or looking for ways to double up your salon sales, this book is packed with tried, tested and stamped strategies by Gunjann Taneja, who is a serial salon-opener – popularly known as the ‘Salon Management Guru’ of the industry. Get answers of all your basic introductory questions - how to finalise a 'Location', how to 'Name' your salon, how to design an irresistible 'Salon Menu', who to 'Hire & how’, how to balance 'Expense & Income', what are the basics of 'Website designing' and how to master 'Social Media Marketing' – get an in-depth insight on how to establish & run a successful salon business that brings you name, fame and a life of your dreams.
This book is a readymade business model - it covers all. Gunjann is offering the essence of more than 20 years of her professional journey of conceptualising, opening, operating and running hundreds of salons across the country. From opening one salon in the neighbourhood to building your own Franchise Empire across states, this book will encourage and empower you to think like a Salon Leader and stay ahead of your competition. It is a business blueprint filled with practical advice, everyday examples from her entrepreneurial experience, tried & tested tricks for successful business growth, and cutting-edge marketing strategies that will help you earn big returns on your investment.
